2K Recruits Apex Legends Producer to Revitalize Struggling Hero Shooter Project Ethos
The renowned publisher has secured Ben Brinkman from Respawn Entertainment to direct the studio crew at their internal studio, which is currently crafting the anticipated third-person roguelike extraction-shooter known as Project Ethos.
Management Shift Comes After Mixed Reception
The new appointee takes on the role of studio head at the development studio following the exit of previous head the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' disappointing initial reveal last autumn.
On Wednesday, 2K president a key figure notified employees about this decision through an official communication, which stressed that early feedback sessions had shown the requirement for a more defined game identity.
The president stated that the team is now overhauling Project Ethos with a renewed vision, aiming to address player expectations.
Trend of Key Acquisitions
The news mirrors a comparable step taken by 2K Games in the summer, when they recruited an industry veteran from the Diablo team to work on the beloved franchise studio Cloud Chamber.
Here is the complete content from Ismailer's communication:
Dear Team—
I understand you all just wrapped up your meeting - I hope you’re as excited as I am with the positive developments. Previously I sent you all a message, I expressed the following: “I am confident in this team. You all are some of the most driven and creative designers we have had the chance to collaborate with - and we’re excited for that partnership to continue.”
Through your commitment and versatility, especially over the last year, you consistently demonstrate that.
The gamer responses from last fall’s Project ETHOS demo was enlightening. It validated the potential of a roguelike shooter but made clear we still had work to do. It revealed the need for a sharper identity.
It’s been inspiring to see how far you’ve advanced. You took the input to consideration and revamped the title with a renewed direction - one that’s positioned to fulfill its promise to our audience.
The trust in this project grows every day. To further the incredible development you’ve made, It is a pleasure to welcome the new hire as the incoming Lead of the team. After a period of discussions, he starts with us on next week.
His leadership and expertise in the PVP shooter field is vast, having devoted the last 15 years producing and managing some of the most recognizable franchises in gaming, such as the acclaimed shooter, and lately, Apex Legends.
Let’s together in receiving Ben soon. We are all excited to keep seeing the evolution of Project ETHOS in the time to ahead.
The President
Background of the New Leader
The appointee presently serves in the position of executive producer and head of production at the renowned studio for their flagship title. Brinkman previously was employed at Treyarch and Activision in various development positions on the iconic franchise games, and, prior to that, had periods at other industry leaders.
Game Information and Vision
Project Ethos was announced in last year together with a early access event. Then, the developers described the title as a "no-cost, third-person perspective roguelike hero shooter and an innovative step forward on the genre."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in real-time to match your preferred approach," the game's pitch explains. "Challenge the competition with fresh skills, challenges, and challenges that shift every round. Will you leave securely with your hard-earned loot? Or go big, gamble everything, and pray your team can earn top ranking? The option is up to you."
Project Ethos does not have an announced debut schedule or supported systems, but enthusiasts can expect more updates as creation progresses.